Graduate students in the CEHD’s Sports Administration degree program recently won the 2011 National Sports Forum (NSF) Annual Case Cup. It is a tough competition which allows students the opportunity to apply what they are learning in their degree programs. As part of the award, they will receive an automatic bid into next year’s competition that will be held in Oklahoma City.
Winning Team: From left to right – Michael Clemons, Kate Lawlor, Richard Calabrese, and Per Svensson. All are students in the SPAD master’s degree program.
Students were given a case problem that was based on sponsorship proposals for the Muhammed Ali Center’s Legacy Foundation and Champions Program. They had 24 hours to develop solutions and recommendations and a presentation that detailed their findings. The panel of judges included the Director of Marketing for the Ali Center, Executive Director of the Louisville Sports Commission, President of a nationally recognized sports marketing and sponsorship consulting company, a nationally recognized communications consultant and advisor and four additional industry experts.
NSF Case Cup Competition was started in 2007, and is a unique opportunity for sports MBA and sports master’s program students from ten invited institutions to compete in a multidisciplinary case study utilizing the skills obtained in their curricula. Held in conjunction with the annual National Sports Forum conference each January, participants of the competition also have the exclusive opportunity to attend the conference, which is the nation’s largest annual cross-gathering of the top team sports marketing, sales, business development, promotions, and event entertainment executives from throughout the teams and leagues in North America, (http://www.sports-forum.com/casecup/).